Introducing the new look for my wedding photography, aptly titled
“Lane Weddings”. I wanted to combine classic elements with contemporary.
I thought my logo should reflect my photography, which is hopefully a combination
of elegant, simple and fun. Here’s a reminder as to what the old logo looked
I’ve always liked the contemporary stylings of the font (century
gothic) in my former logo. But it looks drab and cold. I was using it some with
the scripted “L” that you see on the new logo. That helped, but it
still needed an inspired face lift.
The decision to drop my last name from my branding was not an
easy one. I think “Hickenbottom”–being as long as it is–has a certain
amount of recall-ability to it. If you have seen it once, you will likely recognize
it when you see it again. That said, the length really makes it hard for people
to remember how to spell it. Plus it requires such a LOOOOOONG horizontal space
to fit it anywhere.
I also am dropping the “photography”. I think any
place where I use “Lane Weddings” the context will make it obvious
to know that it’s about photography. Actually “Lane Weddings” will
have the potential to be a sub-category of an umbrella company called “Lane
With the changes, I hope to continue improve my service to my
wedding clients. It’s still my goal to provide the best wedding photography
in Grand Island, Lincoln, Omaha and the rest of Nebraska.